{"id":7247,"date":"2025-09-15T09:00:44","date_gmt":"2025-09-15T07:00:44","guid":{"rendered":"http:\/\/www.aicommsfactory.com\/?p=7247"},"modified":"2025-09-15T10:00:03","modified_gmt":"2025-09-15T08:00:03","slug":"launching-ai-comms-factory","status":"publish","type":"post","link":"https:\/\/www.aicommsfactory.com\/index.php\/2025\/09\/15\/launching-ai-comms-factory\/","title":{"rendered":"Why I\u2019m launching AI Comms Factory: Empowering communications leaders in the age of AI"},"content":{"rendered":"\n

What began as a striking demo at a Geneva communications event set me on a journey to create AI Comms Factory \u2014 a space to guide fellow leaders through the promise and pitfalls of generative AI.<\/h2>\n\n\n\n

It began, for me, in February 2024 at a Geneva Communicators event. On stage, Marco Barber<\/a> unveiled an avatar of himself built with HeyGen<\/a> and Suno<\/a> \u2014 a figure so lifelike it spoke convincingly in several languages. In that moment, the novelty of generative AI revealed something far more consequential: this was not a curious gadget at the edges of our work. It was a glimpse of a communications future already arriving.<\/strong><\/p>\n\n\n\n

Until then, my encounters with AI had been confined to powerful but familiar tools \u2014 social-listening dashboards, brand-monitoring platforms, and the occasional foray into ChatGPT. Useful, yes, but hardly transformative. That evening I realized how profoundly I had underestimated what was already possible<\/strong>, and how little most of us in communications knew about the technologies shaping our craft.<\/p>\n\n\n\n

I began introducing AI to colleagues and clients at Infinity Communications<\/a>, piloting trainings and experimenting with large language models. Yet my day-to-day work left little space for deeper inquiry. Eventually, I stepped back \u2014 took time to re-energize, enrolled in an MIT program on Generative AI for Digital Transformation<\/a>, and immersed myself in conversations with practitioners and thinkers around the world.<\/p>\n\n\n\n

Those exchanges convinced me that we are at an inflection point<\/strong>. As Fr\u00e9d\u00e9ric Raillard of [Ai]magination<\/a> argues \u2014 in a recent interview with Forbes<\/em><\/a> on how AI is reshaping storytelling and the creative process \u2014 AI can be an extraordinary amplifier of human creativity if approached with intention. <\/p>\n\n\n\n

Yet this very promise also calls for caution. <\/strong>My background in political and social science has made me wary of what sociologist Dominique Boullier calls the \u201ctyranny of lateness\u201d<\/a><\/em>\u2014the uncritical rush to adopt technology without reflection<\/strong>. Chris Perry of Andus Lab warns in his essay \u201cBorrowed Time: Part 1\u201d<\/a><\/em> that \u201cthe most dangerous response to AI\u2019s rise is to believe we face a binary\u2014either halt progress or surrender our humanity.\u201d Instead, he argues, \u201cwe need new systems that move fast and protect human value, agency, and creativity\u2026 the question is no longer if transformation happens, but whether we navigate it deliberately or drift passively.\u201d (Perry, Borrowed Time: Part 1<\/em>)<\/a><\/p>\n\n\n\n

Enter AI Comms Factory<\/strong><\/p>\n\n\n\n

This is the space I now want to create for communications leaders and their teams.
AI Comms Factory is conceived as a resource where you can:<\/p>\n\n\n\n