Redefining the path forward: How custom GPTs are transforming communications

by EglantineDaguetAI case study, AI content strategyPosted on No Comments

We like to think we’ve mastered AI in communications.We prompt, refine, and generate. We use ChatGPT for summaries, Copilot for drafts, and maybe whisper, half-jokingly, that the machine writes better than we do on a Friday afternoon. But here’s the truth: we’re only using about ten percent of what these tools can do. Large language …

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When AI becomes slop: Preserving originality in the age of machine-made content

by EglantineDaguetAI content strategy, Leadership in the Age of AIPosted on No Comments

The internet is filling up with what many now call “AI slop”—content churned out by generative models with little to no human touch. It looks polished on the surface, but often feels bland, repetitive, or even misleading. As communications leaders, we face a dilemma: how do we embrace the efficiency of AI without letting our …

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