Why I’m launching AI Comms Factory: Empowering communications leaders in the age of AI

It began, for me, in February 2024 at a Geneva Communicators event. On stage, Marco Barber unveiled an avatar of himself built with HeyGen and Suno — a figure so lifelike it spoke convincingly in several languages. In that moment, the novelty of generative AI revealed something far more consequential: this was not a curious …