Archives des AI in communications

Redefining the path forward: How custom GPTs are transforming communications

by EglantineDaguetAI case study, AI content strategy October 29, 2025October 29, 2025No Comments

We like to think we’ve mastered AI in communications.We prompt, refine, and generate. We use ChatGPT for summaries, Copilot for drafts, and maybe whisper, half-jokingly, that the machine writes better than we do on a Friday afternoon. But here’s the truth: we’re only using about ten percent of what these tools can do. Large language …

When AI becomes slop: Preserving originality in the age of machine-made content

by EglantineDaguetAI content strategy, Leadership in the Age of AI September 18, 2025September 18, 2025No Comments

The internet is filling up with what many now call “AI slop”—content churned out by generative models with little to no human touch. It looks polished on the surface, but often feels bland, repetitive, or even misleading. As communications leaders, we face a dilemma: how do we embrace the efficiency of AI without letting our …

Why I’m launching AI Comms Factory: Empowering communications leaders in the age of AI

by EglantineDaguetLeadership in the Age of AI September 15, 2025September 15, 2025No Comments

It began, for me, in February 2024 at a Geneva Communicators event. On stage, Marco Barber unveiled an avatar of himself built with HeyGen and Suno — a figure so lifelike it spoke convincingly in several languages. In that moment, the novelty of generative AI revealed something far more consequential: this was not a curious …